This diploma program prepares students for many important positions in the field of business and marketing. The curriculum is designed to provide students with real-world education and experience necessary for a professional career in the fast-paced, ever changing industry. The students receive a sound understanding of consumer behaviour and customer decision making. They are adequately equipped with knowledge to collect and use information about the marketplace and also the ability to integrate the components of a marketing mix to solve marketing problems.
Marketing professionals are in high demand everywhere. Marketing graduates can secure employment in all sectors of the economy such as Sales, Customer Service, Public Relations, Promotions, Distribution, Direct Marketing, Advertising, and Marketing Research. Graduates are also well prepared to identify opportunities and develop marketing plans for their own entrepreneurial retailing or service ventures.
Admission Requirements:
High school diploma with a minimum of 50% in:
- English 30-1 or English 30-2
- Math 30-1 or Math 30-2
Out-of-province students or those not meeting these admission requirements should refer to the Admissions section of the website.
Note: Students will be required to contact the Academic Advisor to discuss the selection and availability of elective courses.
Graduation Requirements:
Students completing the requirements with a minimum 2.0 Grade Point Average (GPA) will be awarded a Business Administration: Marketing major diploma.
