SU 200 - Ag-vocacy and Consumer Messaging

1. Describe the concept of Ag-vocacy and why it is important.
2. Demonstrate empathetic and respectful communication that builds trust through consumer messaging and the fostering of community.
3. Investigate examples of mistrust between society and the agricultural industry.
4. Examine risk management in relation to Ag-vocacy.
5. Apply critical thinking to evaluate industry sources and utilize the content to amplify positive messaging about agriculture.

Classroom and laboratory attendance is considered vital to the learning process and as significant to the students’ evaluation as examinations and reports.

1. Students having a combination of excused and/or unexcused absence of 20 percent or higher for the scheduled course hours are required to withdraw and automatically receive a “RW” (required withdrawal) for the course, regardless of any other evaluation results. (RW is a failing grade.)
2. An excused absence is one that is verified with your instructor. Verification should be prior to the absence or the next class day following the absence. Verification of the absence may take the form of a note from your doctor/College nurse regarding illness, or a note from another instructor regarding a field trip or other activity, or authorization by your instructor. An unexcused absence is anything NOT verified by the instructor prior to the absence or the next class day following the absence.

It is the students’ responsibility to know their own absentee record.

Normal hours are 8:30 a.m. to 6:30 p.m., with potential for evening courses, exams or extended field trips. Students are expected to be available for classes during these times.

Content of Course:

1. What is Ag-vocacy?
   • Global agriculture
   • Societies disconnection from agriculture
   • Ag-vocacy as a concept
2. Understanding and Developing Trust
   • Calm safe brains for openness and learning
   • Social emotional intelligence
3. Communication
   • Methods and modes of communication
   • Who is your audience?
4. Exploring Misinformation /Mistrust
   • Historical examples
   • Current examples
5. Risk Management
   • Types of risks (e.g., biosecurity, safety, protesters, etc.)
   • Cost benefit analysis
6. Evaluating and Utilizing Source Material
   • Existing resources
   • Critical analysis
   • Utilization in a public setting

• Official final grades will be available on My Lakeland. Grades posted in D2L should be considered interim grades.  
• “Lakeland College is committed to the highest academic standards. Students are expected to be familiar with Lakeland College policies and to abide by these policies. Violations of these policies are considered to be serious and may result in suspension or expulsion from the College.”  

Students must maintain a cumulative grade of C (GPA - Grade Point Average of 2.00) in order to qualify to graduate.

Every effort has been made to ensure that information in this course outline is accurate at the time of publication. Lakeland College reserves the right to change courses if it becomes necessary so that course content remains relevant.

In such cases, the instructor will give students clear and timely notice of changes.

No part of this course outline may be reproduced in any form or resold without written permission from Lakeland College.

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