BA 250 - E-Commerce

3 Credits
Outline Effective Date: Academic Year 2025/2026
Revised Date: Sep 3, 2025
Date Approved: Sep 3, 2025

Lecture Hours: 45

Course Description:
This course looks at E-commerce from a managerial perspective. Topics include an introduction to the intranet and extranet technologies, retailing (Business-to-Consumer, Business-to-Business, payment systems, corporate strategy, public policy, and global and ethical issues.

Rationale:
This is an elective for all Business majors. With the growing use of the internet for personal and business applications, background knowledge of its potential assists students as they enter the business world.

Prerequisites: CU 248
Corequisites: None

Course Learning Outcomes:
A student who successfully completes the course will have reliably demonstrated the ability to

1.define various key terms relating to e-commerce.

2.explain the differences and similarities between brick and mortar and virtual retailing operations.

3.identify the range of technology infrastructure for e-commerce.

4.demonstrate a basic competency in web-page design, creation and management.

5.differentiate between B2B and B2C operations and discuss the main components of each.

6.discuss various policy issues relating to e-commerce and internet usage.

7.assess the use and propose ideas for the management of social media in the workplace.

Required Resource Materials:
None

Optional Resource Materials:
None

Conduct of Course:
To enhance the experiential learning environment of this course and to stimulate discussion and thought, this class is composed of both lecture content and collaborative activities. Students will work independently through online discussions and assignments, using web-based resources

All activities are conducted on the assumption that each student has adequately prepared the required material in advance.

Regular engagement with course materials and activities is essential for success in this course. In cases of repeated non-participation due to illness, the student may be requested to submit a medical certificate.

Content of Course:

The Revolution Is Just Beginning
E-commerce Business Models and Concepts
E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce

Course Assessments:
The final grade is an aggregate of the following components:

Assignments	20%
Midterm examinations	50%
Project	30%
Total	100%

All assignments must be handed in on time. No grade is assigned for late quizzes or class exercises.

Official final grades will be available on My Lakeland. Grades posted in D2L should be considered interim grades.
“Lakeland College is committed to the highest academic standards. Students are expected to be familiar with Lakeland College policies and to abide by these policies. Violations of these policies are considered to be serious and may result in suspension or expulsion from the College.”

Course Pass Requirements:
A minimum grade of D (50%) (1.00) is required to pass this course.

Letter	F	D	D+	C-	C	C+	B-	B	B+	A-	A	A+
Percent Range	0-49	50-52	53-56	57-59	60-64	65-69	70-74	75-79	80-84	85-89	90-94	95-100
Points	0.00	1.00	1.30	1.70	2.00	2.30	2.70	3.00	3.30	3.70	4.00	4.00

Students must maintain a cumulative grade of C (GPA - Grade Point Average of 2.00) in order to qualify to graduate.

Every effort has been made to ensure that information in this course outline is accurate at the time of publication. Lakeland College reserves the right to change courses if it becomes necessary so that course content remains relevant.

In such cases, the instructor will give students clear and timely notice of changes.

No part of this course outline may be reproduced in any form or resold without written permission from Lakeland College.

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