AN 260 - Livestock Marketing and Sales

3 Credits
Outline Effective Date: 2018 Winter Version #5
Revised: Feb 14, 2018 Approved: Feb 14, 2018

Course Description:
This course explores various aspects of market trends, issues, and strategies related to the marketing of livestock. The course explores fundamentals of both sales and marketing as they relate to commercial and registered livestock operations.

Rationale:
This is a required course for the Animal Science Technology students. Efficient production is not enough to guarantee profit. Well managed sales and marketing enhances the financial success of a livestock operation.

Prerequisites: None
Corequisites: None

Course Learning Outcomes:
Upon successful completion of this course, students will be able to

define and describe the elements of marketing.
choose a marketing strategy for a range of products and services.
describe livestock marketing methods used in Canada.
explain factors affecting livestock markets in Canada.
explain basic components of a value-added marketing plan.
discuss the elements of marketing plans for registered livestock enterprises.
describe basic elements of sales techniques and management.

Required Resource Materials:
Required Text(s):

None

Reference Text(s):

Agriculture and Agri-Food Canada. (1998). Managing market risk. Minister of Public Works and Government Services.

http://ezproxy.avc.talonline.ca/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat00496a&AN=neos.8569876&site=eds-live

Canadian Farm Business Management Council. (2009). Marketing for profit.

Optional Resource Materials:
None

Conduct of Course:
Classroom lectures are used to present appropriate background material. Classroom time will also consist of problem solving exercises, quizzes, case studies, and discussion of marketing concepts and issues.

Assignments are used to further develop the students understanding of concepts learned in the classroom.

Attendance

Classroom and laboratory attendance is considered vital to the learning process and as significant to the students’ evaluation as examinations and reports.

Students having a combination of excused and/or unexcused absence of 20 percent or higher for the scheduled course hours will be required to withdraw and will automatically receive a “RW” (required withdrawal) for the course, regardless of any other evaluation results. (RW is a failing grade.).
An excused absence is one that is verified with your instructor. Verification should be prior to the absence or the next class day following the absence. Verification of the absence may take the form of a note from your doctor/College nurse regarding illness, or a note from another Instructor regarding a field trip or other activity, or authorization by your instructor. An unexcused absence is anything NOT verified by the instructor prior to the absence or the next class day following the absence.

NOTE: Any exceptions to the above attendance policy (e.g. timetable conflicts, work-related issues) must be approved in writing by the Department Chair prior to the beginning of the course.

It is the students’ responsibility to know their own absentee record.

Normal hours are 8:30 a.m. to 6:30 p.m., with potential for evening courses, exams or extended field trips. Students are expected to be available for classes during these times.

Content of Course:
1. Introduction to marketing theory

2. Analysis of livestock markets

4. Using breakevens as a marketing tool

6. Overview of supply managed marketing in Canada

7. Value added marketing

9. Purebred/registered livestock marketing

10. Basic sales techniques and sales management
Course Assessments:

Official final grades will be available on My Lakeland. Grades posted in D2L should be considered interim grades.
“Lakeland College is committed to the highest academic standards. Students are expected to be familiar with Lakeland College policies and to abide by these policies. Violations of these policies are considered to be serious and may result in suspension or expulsion from the College.”

Course Pass Requirements:
A minimum grade of D (50%) (1.00) is required to pass this course.

Letter	F	D	D+	C-	C	C+	B-	B	B+	A-	A	A+
Percent Range	0-49	50-52	53-56	57-59	60-64	65-69	70-74	75-79	80-84	85-89	90-94	95-100
Points	0.00	1.00	1.30	1.70	2.00	2.30	2.70	3.00	3.30	3.70	4.00	4.00

Students must maintain a cumulative grade of C (GPA - Grade Point Average of 2.00) in order to qualify to graduate.

Every effort has been made to ensure that information in this course outline is accurate at the time of publication. Lakeland College reserves the right to change courses if it becomes necessary so that course content remains relevant.

In such cases, the instructor will give students clear and timely notice of changes.

No part of this course outline may be reproduced in any form or resold without written permission from Lakeland College.

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